Recasa

We defined Recasa’s position as a real estate brand for people looking for a calmer and more personal way to buy, sell, and navigate property in Wrocław. The strategy connects real estate expertise with clear communication, a refined visual language, and a strong sense of home.

We created a distinctive visual identity for Recasa, including the logo, geometric house and human symbol, typography, colour palette, and brand guidelines. Restrained tones, generous spacing, and editorial typography communicate trust, clarity, and a considered approach to real estate in Wrocław.

We translated the identity into a cohesive digital and physical brand system. The project included a responsive real estate website, interface components, property cards, enquiry forms, stationery, signage, and branded touchpoints for property owners, developers, and investors.